FITNESS MARKETING FACTS YOU NEED TO KNOW
YOU NEED TO TARGET YOUTUBE NOW
Half of young adults say they would stop what they were doing to watch new content from their favorite YouTube star. They also go to Youtube for helpful workout routines! If you want to stay on top of the game you need to post videos on a weekly basis. And these videos need to be useful to your target demographic.
YOUR CLIP NEEDS TO WORK AS A SILENT MOVIE
Research shows that 85% of all Facebook videos are watched without any sound on. That being said, make sure to keep use annotations on the videos to help those who are watching your videos on mute how to keep the perfect form while performing tricky exercises.
Over half of all videos are viewed in a mobile device. So your workout video absolutely has to work on tablets and smart phones.
Even more than this, 93% of all Twitter videos are viewed on a mobile device. Also, keep in mind that some of these viewers will be watching your video from the gym!
VIDEO IS THE FUTURE
By the year 2020, at least 80% of the world’s internet traffic will be to video content. Already, video is responsible for more traffic than text based content is. On Facebook, every day more than 8 billion videos are watched – that figure rises to 10 billion for Snapchat!
VIDEO HAS OVERTAKEN TELEVISION
Already, YouTube accounts for more viewers than any of the cable TV channels do. And that’s just those watching through a mobile device! They also launched YoutubeTV!
SNAPCHAT RULES FOR VIDEO MARKETING
A video on Snapchat will receive twice as much visual attention from its viewers than one on Facebook does.
Viewers will also be twice as likely to have an intention to make a purchase of the product that they have just viewed, than viewers on Facebook, or TV do.
YOUTUBE INSPIRES VIEWER LOYALTY
As well as having their viewers dropping everything, when new content from a favorite broadcaster comes online, YouTube viewers are more likely to take notice of them when it comes to consumer purchasing.
Six out of ten YouTube subscribers say that they would be more likely to purchase a product if it were endorsed by their favorite creator, than they would be by any other celeb or star.
YOUR ROI IS BOOSTED BY VIDEO
Businesses which already use video ads as part of their marketing strategy see on average nearly a fifty percent boost in their revenue annually, compared to those that don’t.
By using a video in your website, you will have a 34% better conversion rate than simple text alone. Also, don’t forget that you’re in the fitness world, where content matters!
CONSUMERS PREFER VIDEO TO TEXT
80% of millennials will bear a fitness trainer video in mind when they are thinking about a gym membership to purchase. 70% of young adults actively seek out a company’s promotional videos before they buy something from them.
And regardless of their age, all internet users prefer video content to the written word.